DALLAS - TiVo is looking to religious leaders to get the word out about a new feature that helps parents control the TV shows their children watch.
officials discussed its KidZone feature Thursday during a breakfast
with religious leaders and handed out digital video recorders to
ministers and others to try it out.
"We know that kids are going to be exposed to the media, so why
don't we take the media on our own terms?" TiVo Inc. Vice President Joe
Miller told the group of about 50. A similar gathering was held earlier
this week in Atlanta.