One year after its release, Clubhouse finally came out of the beta version. The company announced on Wednesday that it will end the waiting list and invitation system and open it to everyone. Now, anyone can follow the club link, enter the creator community, or participate in any public event.
Clubhouse also introduced an actual logo that you seem familiar with-it’s basically a slightly modified version of the waving emoji that the company already uses. Clubhouse will still retain its app portrait, which includes a new prominent icon from the Atlanta music scene to remember these changes.
“The invite system has been an important part of our early history,” Clubhouse founders Paul Davison and Rohan Seth wrote in a blog post. They pointed out that through the city council and orientation clubs, the continuous increase of users and the integration of new users into the application community will help Clubhouse develop at a healthy rate without crashing, “but we’ve always wanted Clubhouse to be open.”
Even the popular new social applications, Clubhouse’s record is crazy. At the time, the invitation-only platform took off during the pandemic and sparked a wave of voice-based social media that may not have reached its peak yet. Facebook, Twitter, Spotify, Discord, and everyone else finally followed suit, integrating voice chat rooms and voice events into their existing platforms.
Interest in Clubhouse reached a climax earlier this year. The rise of the app is inseparable from the social isolation caused by the pandemic. Over time, people all over the world are eager to feel connected in this way.
The world is opening slowly and unevenly, and clubs are gradually changing accordingly. After a long period of time only available for iOS, the company launched an Android app in May. Now, Clubhouse says they have reached 10 million Clubhouse downloads in the first two months of the Android app. Earlier this month, Clubhouse launched a text-based chat feature called Backchannel, expanding the app’s voice-centric approach for the first time.
According to new data provided by SensorTower to reporters, Clubhouse reached its peak in February, with 9.6 million downloads worldwide, up from 2.4 million in the previous month. After that, as TikTok was launched on Android through the Google Play Store, things calmed down before it resumed in May. Since May, new Android users have accounted for the majority of downloads of the app. In June of this year, Clubhouse had 7.7 million installations on both iOS and Android. This is an impressive number, which definitely conflicts with the idea that the app may not have staying power.
The success of the club is a double-edged sword. The rapid rise of the application surprised the team, just like the rapid rise situation. In an environment entirely dominated by a few large, entrenched platforms, social apps are still hit hard by normal metrics, but maintaining a healthy momentum after such a high level can be tricky. Of course, opening the application to everyone should help.